Tag: digital advertising

With programmatic advancements and a growing focus on omnichannel campaigns, the digital out-of-home (DOOH) industry continues to evolve rapidly. These trends provide insight into what to expect in the coming year. In digital advertising, DOOH is proving to be a dynamic and engaging medium.

Digital advertising in South Africa is on the rise, driven by business-oriented trends. The annual report, conducted in partnership with PwC, seeks to accurately measure the total revenue generated by domestic online media, including mobile advertising. While we have witnessed how the digital ecosystem has become a lot more creative, driving performance and connecting with audiences to build trust, the power of generative artificial intelligence (AI), retail media and social communities continue to provide opportunities for marketers and business growth alike.

No matter which industry your business finds itself in, advertising forms a crucial part of any company’s go-to-market strategy to help achieve a host of business goals - from influencing consumer behaviour or driving sales and revenue growth, to gaining a competitive advantage and expanding into new markets.

Every e-commerce business knows that digital advertising is the key to attracting and converting customers. The success of your digital advertising strategy, in turn, depends on how effective you are in feeding platforms such as Google Ads, Meta Ads, and TikTok Ads with sufficient amounts of high-quality first-party data.

From the rise of virtual influencers and the advent of non-fungible tokens (NFTs) to TikTok’s explosive growth and Meta’s forays into the metaverse, we’ve seen a flurry of digital advances and innovation over the past five years. While some technologies such as virtual reality and NFTs still seem to loom far on the horizon, one heavily hyped tech that has broken through into the mainstream is artificial intelligence (AI).

Achieving visibility and memorability in a world where people are bombarded with adverts, messages and constant distractions is challenging, but not impossible. Strategic design thinking can provide the framework that brands have been searching for - the framework that will allow them to understand their target audiences and discover how to reach them at exactly the right time, in the right place.

Are you planning a digital marketing campaign but have no idea how to kick it off? It’s simple: start by deciding on the one big, powerful message you want to drive home, using digital platforms accessed on anything from tablets to smartwatches, and reaching people in their own digital spaces.

Access to quality information has never been more important than it is today. We’re living through a pandemic; seeing a cost of living and energy crisis; witnessing a horrific war in Ukraine; and experiencing increasing climate crises across the globe.

Meta – the owner of Facebook, WhatsApp and Instagram – and Google tower over the digital advertising landscape. Given their dominant position, it’s understandable that they attract criticism from consumers, regulators and businesses for everything from how they manage fake news and hate speech to their stance on data privacy.

In a move to charter a 'course towards a more privacy-first web', Google announced plans to phase out third-party cookies in their Chrome browser by mid-2023. This comes as part of their broader Privacy Sandbox initiative launched in 2019 and has led businesses to speculate about the future of digital advertising.