Tag: demographics

Doing business in Africa is challenging for companies in any industry sector. The continent offers immense opportunities, yet the diversity of demographics and geography demands tailored approaches to management and strategy. Over the past decades, Africa has experienced vast changes.

Once upon a primetime, advertising had its place. It was neatly slotted between soapies on TV or nestled between the pages of your favourite magazine. Sure, it interrupted, but in a predictable, acceptable, run-of-the-mill kinda way. Then the internet age arrived. Along with it came borderless content and collapsing licensing windows.

Generation Z, born between the late 1990s and early 2010s, is moving into the workforce and becoming one of the most influential consumer demographics. Retailers will need to adjust their strategies if they are to remain relevant for this highly educated, socially aware and digitally connected cohort.

In the dynamic world of digital marketing, generating quality leads is the lifeblood of any successful campaign. As a digital marketer, your ability to generate leads effectively can add massive value to your client’s business. To help you achieve this there are four proven strategies to supercharge your lead generation efforts.

Decarbonisation, demographics and deglobalisation (3Ds) are changing the investing landscape and presenting investors with a new set of investment opportunities.

The digital native culture and the rapid pace of technological advancements have triggered a revolution in the way we communicate, with the proliferation of online platforms and digital communication channels. It has brought about a significant transformation, leaving traditional forms of communication forever altered.

In today’s corporate world, data is power, and for a business strategy to be worthwhile, it must be supported by substantial data. Moreover, without research, it will be difficult for organisations to identify areas of improvement.

South African brands have experienced several marketing blunders over the years, with the recent haircare brand catastrophe gaining considerable international attention on the back of consumer uproar and political party protests.

Anyone who has worked in marketing for more than a decade will agree that we’ve entered a Golden Age of information. We know more about our consumers, their transactions, preferences, spending habits, income and demographics than ever before, freely surrendered by the consumers themselves as they shop, bank and socialise online.

The world is driven by data. It’s an instant world, where customers can make or break a business and the insights derived from data is the only thing that gives companies any indication of how to satisfy their markets.