Tag: data transparency
SA retail innovation reveals optimism
Sometimes, it takes an outsider to allow South Africans to recognise that SA retail innovation is positive in their own country.
What questions should boards be asking about AI?
Few business leaders dispute that artificial intelligence (AI) is on course to upend every major market sector and industry, but many boards aren’t always aware of what a successful AI strategy looks like, or how best to prepare their organisations for the change.
Don’t get trapped in the minutiae of measurement
One of the great things about digital marketing is the ability to track and measure all your efforts across all channels and in immense detail. It is also one of the dangers. Marketing leaders should be wary of a bottom-up approach to measurement, which could leave them with a skewed view of their efforts - often at the expense of business performance.
