Tag: data source
Audience targeting reset – why layering beats guesswork
Still building campaigns around the same old audience segment? You’re not alone. Most marketers are doing the same. Not because it’s working, but because there hasn’t been a better or easier way to access fresh, high-quality audiences. For too long, audience buying has been fragmented. It has also been expensive and slow to scale. That is exactly what needs to change.
Collaboration is key to unlocking fintech’s potential to deliver financial inclusion
The rise of financial technology (fintech) in Africa is not just a story of innovation; it's a narrative about empowerment and transformation. As the continent continues to grapple with the challenges of limited access to traditional banking services, fintech has emerged as a beacon of hope, offering a path towards financial inclusion and economic growth.
Adtech’s future – AI, first-party data & privacy
Adtech organisations sit at the very edge of innovation and the evolution of marketing. Artificial intelligence (AI), machine learning, the rise of data alongside the demise of the third-party cookie, have reimagined contextual messaging, creativity, and campaigns at scale.
The benefits of ERPs inside a blockchain
While enterprise resource planning (ERPs) are applications used by businesses to manage and integrate the essential and crucial parts of their structures to streamline...
Key steps (and technologies) for achieving successful DataOps methodology
Agility is key when it comes to data analytics. A report that takes six months to deliver is of little value to the business, because any insights will be stale and irrelevant. The historical disconnect between IT and business remains a problem, and this is where DataOps comes in.
