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Focus on verified end results, not just platform metrics

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Meta – the owner of Facebook, WhatsApp and Instagram – and Google tower over the digital advertising landscape. Given their dominant position, it’s understandable that they attract criticism from consumers, regulators and businesses for everything from how they manage fake news and hate speech to their stance on data privacy.

Employee privacy risk potholes to avoid

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Employees are expected to remember and adhere to numerous policies, including privacy policies. Poster campaigns are rolled out to reinforce positive behaviour and still when we consider data breaches it is often unbelievable how the mistake that resulted in the breach could have possibly occurred.

Leave nothing to chance when it comes to data management

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Data management has traditionally not been high on the priority list for South African organisations, often seen as an afterthought and a grudge purchase. As the threat of ransomware has grown, this attitude is beginning to change.

SURVEY | 2022 Africa Cyber Security Outlook

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We have launched the Africa Cyber Security Outlook 2022 survey which unpacks the state of cybersecurity across the continent - highlighting that the cyber landscape in Africa is highly dynamic and rapidly evolving - propelled by widespread digitisation and matched by adequate investments in protecting assets and data from cyber threats.

The importance of embracing cloud sovereignty

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By the end of September last year, the number of data breaches had already exceeded the total number of similar events in 2020 by 17%. As more businesses migrate to the cloud, there is growing concern that not enough is being done to mitigate against the threat of these and other data privacy risks.

New privacy and security updates force marketers to focus on conversion...

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While email marketers are facing a growing number of obstacles when looking to send out emails at scale, some email service providers are actively pursuing the implementation of multiple solutions which can help ensure that emails reach their intended recipients and that improved analytics allow for better campaign refinements that drive what ultimately matters to the business - sales and retention.

Digital transformation is not just about technology

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In the post-pandemic world, digital transformation is not just a competitive differentiator and more of a necessity. However, digital transformation is not just about implementing innovative tools and technology – the workforce itself needs to adapt to a new way of working.

What will online privacy and security look like in 2022?

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In many ways, 2021 was a landmark year for online privacy. In April 2021, Apple rolled out an update allowing users to opt out of app tracking, with most iPhone users having done so by the end of the year. There were even talks to disable tracking technology on the world’s most popular web browser.

Extracting greater value from digitalising banking and financial services

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Increased shareholder value and better customer benefits could be generated with the adoption of seven set-piece plays, according to a new report on the digitalisation of South Africa’s banking and financial services.

Your actions in cyberspace can now land you in prison

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By proclamation in the Gazette, President Cyril Ramaphosa has fixed 1 December 2021 as the date on which certain sections of the Cybercrimes Act, 19 of 2020 (Cybercrimes Act/the Act) come into operation.  This means that the Act is now enforceable.

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