Tag: data insights

The global influencer marketing industry is set to grow to an astonishing $22.2 billion by 2025. If anyone ever doubted its staying power, this figure makes it clear: influencer marketing is here to stay. In fact, according to the latest The State of Influencer Marketing Benchmark Report 2024, this growth is not just a global experience. In South Africa, the landscape is evolving rapidly, with local brands poised to capitalise on this growth through digital strategies and meaningful connections with consumers.

Maintaining customer loyalty and business profitability are ongoing challenges for insurers. Many have turned to developing more affordable products. If anything, this has highlighted the opportunities to be capitalised on by meeting customer expectations for a more tailored approach and increasing relevance in their lives by delivering more value beyond insurance products.

We have announced new research findings from our latest global research survey, ‘Realigning the links of the disconnected supply chain’, which explores the challenges and solutions to ongoing supply chain disruptions that manufacturers and distributors face today.