Tag: data consumption

It has become increasingly challenging to meet consumer demand for accessible data. This challenge is changing the shape of service delivery and innovation in 2025. In the first quarter of 2024, one user consumed 411.4 terabytes of data. According to MTN, the average contracted user consumes around 21.9 gigabytes of data every month.

From video games and live streaming, to advertising and internet consumption, we looked at where consumers are spending their time and money in the latest industry insights from the Africa Entertainment and Media Outlook 2022-2026.