Tag: data analysis

With the Digital Revolution in full swing, data is to business what oxygen is to mankind. It is a crucial resource – one that enables companies, especially smaller ventures, to make better business decisions, grow their customer base, keep their competitive edge and secure funding.

Thanks to digitalisation and the effective analysis of data, marketing continues to become more personalised and contextual. In fact, digital technologies enable companies to provide customers with relevant and quality experiences reflective of today’s real-time world. 

From digital transformation through to the arrival of the Fourth Industrial Revolution (4IR), decision-makers are changing their views on how technology can benefit the organisation. But while much attention is placed on things like data analysis, the cloud, and automation, cyber security has fallen by the wayside.

The concept of self-service business intelligence (BI) is one that many companies are at odds with. As is often the case, you have those who want to embrace it while others are still struggling to get their head around traditional BI. This however does not need to be the case.

Hulya Balikci | Online Reputation Manager | NATIVE VML| hulya.balikci@native.co.za | www.vml.com | “Big Data” has became a popular term recently and it refers to the huge...