Tag: CustomerLoyalty
The ISP model must evolve beyond connectivity
If connectivity is now only a fraction of a viable Internet Service Provider (ISP)’s revenue, where does the business go from here, and what should companies be changing to ensure they remain relevant to South Africans? Over the past few years, mobile and fixed connectivity have delivered low to moderate growth for most ISPs.
Loyalty strategy – can one size fit all?
Most loyalty programmes are built once and then applied across the board. While this approach may seem logical from an efficiency perspective, what works in aviation does not carry into hospitality or retail. Yet many programmes are still built as though customer behaviour follows a single pattern.
Building long-term channel loyalty – the method behind the magic
Channel partners loyal to your business are the ultimate partners. They willingly and passionately advocate for your brands and products over the many others that they sell, even when there are many competitors vying for their attention and support. That kind of personal and professional endorsement is pure gold.
