Tag: customer values

For millions around the world, the COVID-19 pandemic has caused immense workplace disruption and compelled many companies to reassess how they do business. By this time last year, about 50% of the South African workforce was working from home, while globally, this number was up to 76%.

Businesses who still think that brand and customer loyalty are what will keep them ahead of the competition, are in for a nasty surprise. In today’s age of digital transformation and accelerated technological change, customers are looking for exceptional experiences, and are shifting their loyalties to the brands that offer them.

New shopping habits brought on by the pandemic are creating both challenges and also huge opportunities for retailers to rethink their customer retention strategies.

The apparel sector has been fundamentally altered by the impact of COVID-19. The last number of months have seen increasing pressure on the sector due to abrupt order cancellations, halted payments for suppliers and workers along with enforced factory and store closures.