Tag: customer trust

From a purely scientific point of view, colour is simply one aspect of an object that is created by the forms or wavelengths of light it reflects or emits. But for us humans, there is so much more to colour than a dry scientific definition. When we see a colour, it triggers a variety of chemical reactions in our brain, leading us to experience an emotional response.

Storing data securely and using it appropriately should not be merely a compliance-driven practice; it should be a cornerstone of any business. Not only does appropriate data protection and use protect your business from risk, but it is also key to building customer trust, without which, no business can survive for any reasonable length of time.

Decision-makers are concerned about how the use of artificial intelligence (AI) technology can negatively impact their brand and result in a loss of stakeholder and customer trust. In fact, research has shown that 56% of executives globally have slowed down their AI adoptions because of such fears.

While COVID-19 is certainly not a thing of the past, as a society we appear to be starting to find ways of living with the virus and, for most people at least, taking the necessary precautions to protect ourselves from being infected by it. The same can be said for many businesses.

2020 has presented a myriad of new challenges for the food industry. Against a backdrop of increased demand, stringent safety measures, and the risk of shutdowns resulting from outbreaks, have converged to create a perfect storm.

In a dynamic, connected environment where sensitive customer data is highly attractive to hackers and forms the lifeblood of the business, facing a cyber-attack is no longer a case of 'if', but 'when'. Of greater concern is how to minimise the impact on their business and on customer trust.

Businesses must release new, exciting digital experiences and products at higher velocities than ever before to remain relevant and continue to increase their share of wallet in this brave new world which we refer to as the post-digital era. This unprecedented pace of innovation has several unintended consequences, which, if not purposefully addressed, can erode trust and alienate customers.

There are several factors today that can cause serious reputational damage to brands, these range from social media to fake news to cyberattacks. As such companies must have measures in place to minimise the possibility of reputational damage. Brand consistency, which is critical to establishing trust, can provide a layer of brand security for both organisations and their customers.