Tag: customer experience
How to ensure a robust return on big data investment
In this digital age, big data is no longer just a trendy term. Businesses of all sizes are pouring resources into big data projects to make smarter decisions, deliver personalised customer experiences, and accelerate innovation.
Revitalising the in-store experience
It's no secret that online shopping is taking off in South Africa. In fact, studies show that the local eCommerce market is expected to reach almost twenty-five million online shoppers by 2021 – a considerable number given our Internet penetration is at around fifty percent, give or take ten percent depending on which study you read.
Has business lost the human touch in customer experience?
Even as technology improves and automation becomes more prevalent, most consumers globally still prefer human interaction. People engage daily with apps, self-service checkouts, websites and the like. But the minute something goes wrong they want to talk to a person.
