Tag: customer experience (CX)

Read our exclusive cover story titled CFO’s & CX! - IS FINANCE EVOLVING FROM HINDSIGHT TO FORESIGHT & INSIGHT? by Dzingira Matenga, Managing Director, CFO & Enterprise Value, Accenture in Africa, as well a host of other topical management articles written by professionals, consultants and academics in the December/January 2021/22 edition of BusinessBrief.

With Black Friday around the corner, most if not all, e-commerce and retailers will have that feeling of anxiousness and dread in the weeks leading up to the day asking:mWill the site or systems stay up? Will it perform under the additional load? and If it goes down how fast can we recover?

Storing data securely and using it appropriately should not be merely a compliance-driven practice; it should be a cornerstone of any business. Not only does appropriate data protection and use protect your business from risk, but it is also key to building customer trust, without which, no business can survive for any reasonable length of time.

Since the pandemic began, Work-From-Home (WFH) has been lauded as the new working model for many occupations. Now, with vaccination efforts ramping up, some employers are eager to get their staff back to the office. Organisations need to plan and execute that migration sensibly and with sensitivity to keep productivity high.

Organisations need to refocus and prioritise how they operate in today’s digital and modern economy. Delivering a resilient and agile organisation is a business imperative, and there is a greater need to create closer synergies between business and technology.

There is no doubt that companies that succeed at customer engagement  generally create much better customer experiences. Customer engagement encompasses all the communication and interactions the company creates to connect with customers, influence the journeys, drive more sales, and increase customer participation and loyalty.

Email marketing is an excellent way to drive engagement and conversions. As a marketing channel, it also has the lowest cost per conversion. Want to know how you can up your email marketing game? Here are some email marketing best practice tips you can use to better your campaigns.

The pandemic accelerated an existing trend toward widely distributed workforces, set in motion by growing globalisation and digitalisation. This creates a number of challenges for companies in terms of managing these dispersed employees.

Globally, consumer packaged goods (CPG) companies are under intense pressure to profitably grow. Yet, incumbent companies are losing out to nimble, digital-native competitors. For large CPGs, it's no longer enough for supply chains to be engines of efficiency.

Many leading brands find that the operational transformation journey is more challenging, costly, and resource-demanding than expected. Organisations must unify their people, processes, and technology around the common goal of digital excellence to succeed. This is true whether your organisation is made up of multiple entities or functions as a universe of channels reaching out to customers in new and expanding markets.