Tag: customer acquisition
AI & ‘phygital’ experiences re-set to reshape the customer journey
With brands recognising the power of conversations, AI-driven solutions, and phygital experiences, consumers can anticipate more personalised, seamless, and satisfying engagements with businesses this year. As technological innovations continue to shape the business landscape, 2024 is poised to be a transformative year for customer experience (CX).
Beware growth for its own sake
It’s a given that sub-Saharan Africa is the world’s fastest growing region in numerous industries, from music to cloud computing. Not so given is how to take advantage of this growth. The biggest hurdle facing any business expanding across the African continent is not only the geographic size of this market, but that it in fact comprises 50 markets.
Demystifying open banking
Every South African should care about open banking. It would give consumers more control over their financial data and empower them to use the banking services that best meet their needs. Open banking promises to reinvent the way consumers view and interact with financial products and services.
