Tag: cultural awareness
The SA consumer unveiled – what drives buying choices?
To celebrate 65 years of providing trusted insights, we have released a new study that uncovers what truly influences the choices South Africans make when they spend their money. The South African consumer unveiled reflects a shift in behaviour that goes beyond price and focuses on emotion and trust.
Training South Africans for success in mature international markets
South Africa’s unemployment crisis is a national tragedy. Stats SA in the final Quarterly Labour Force Survey (QLFS) for 2024 confirmed the scale of the challenge - too many are seeking work and finding only frustration. But what if this crisis could be rebranded as an opportunity? What if there’s a way to equip jobless South Africans with the skills they need to build real careers, even if it means setting them up to look for overseas opportunities first?
