Tag: credibility

In today’s commercial landscape, businesses face a wide range of risks, from opportunistic theft to targeted break-ins and threats to staff safety. For organisations serious about protecting people, property and reputation, prioritising safety is no longer optional. It’s essential.

The African diaspora is one of the fastest-growing communities in the world. The United Nations estimates that more than 170 million people of African descent live outside the continent. Among them is me, a South African living in the Netherlands. My personal journey reflects how diaspora identities continually reshape the way brands are perceived across continents.

Just a few years ago, neobanks and fintechs were regarded as disruptive competitive threats to incumbent Financial Institutions (FIs). Now, the script has changed. These startups and innovators are viewed as potential merger and acquisition (M&A) opportunities or as partners for larger banks.

Waiting until you’re on the wrong side of the Protection of Personal Information Act (POPIA) before taking action is a risk no business can afford. Beyond the threat of hefty fines or legal consequences, there is also the potential for serious reputational damage. Rebuilding trust after a breach is often far harder than paying a fine.

South Africa can take many lessons from the UAE and Saudi Arabia and how they have fortified themselves against the impact of US trade tariffs. In an era marked by shifting global trade dynamics, Middle Eastern countries have showcased impressive foresight and agility.

A new report highlights ethics and digital transformation as key drivers of Africa’s evolving Public Relations (PR) industry. The African Public Relations Association (APRA), celebrating its 50th anniversary this year, partnered with the Public Relations and Communications Association (PRCA) to release its latest annual research.

The often-cited and widely disputed claim from a 2015 Microsoft report, that today’s consumers have the attention span of a goldfish, may lack scientific credibility. Still, it remains a compelling metaphor for the fragmented nature of modern attention. Add to that the erosion of trust caused by fake news, exaggerated claims and constant digital noise, and it becomes clear why traditional sales strategies are losing ground.

From TikTok to Instagram, South Africans are increasingly exposed to posts claiming to offer financial tips. However, many blur the line between education and exploitation. As misinformation spreads, financial advisers have a clear opportunity: step in with the credibility, structure and ethics that the public is missing.

A great pitch can open doors – and a bad one can shut them just as fast. After years of listening to thousands of real-life investor pitches through the Pitch & Polish competition, I have seen the same mistakes derail even the most promising ideas. There are four most common pitching mistakes entrepreneurs make when pitching for funding – and what to do instead if they want their pitch to land.

Pricing a home correctly from the outset is key to maximising returns and ensuring a smooth selling process. Setting the right asking price can mean the difference between a quick, successful sale and a prolonged listing. A listing that struggles to attract buyers can become problematic.