Tag: creative writing
AI and ethical creative writing
Like many companies, we grapple with the ethics of using Artificial Intelligence (AI) in our work, which for us is creating brilliant campaigns for our clients. Over the past year or so, since AI really made itself felt, we’ve hashed and rehashed so many questions, especially around content generation: can we use AI to produce copy for our clients? Should we? If so, how should we? What should we tell them about using AI, if anything? And why should they pay us to use AI when they can do it themselves – for free?
BOOK REVIEW | Deadly Benefits
Gabriel Laucus has lost his job and his parent’s home is about to be repossessed. Desperate and on the brink of financial ruin, he devises a risky insurance scam to salvage his crumbling life. This sets in motion a catastrophic chain of events. Soon, Gabriel and his friends have a psychopathic hitman, a ruthless drug lord, and a relentless investigator on their tail.