Tag: copywriting

Like many companies, we grapple with the ethics of using Artificial Intelligence (AI) in our work, which for us is creating brilliant campaigns for our clients. Over the past year or so, since AI really made itself felt, we’ve hashed and rehashed so many questions, especially around content generation: can we use AI to produce copy for our clients? Should we? If so, how should we? What should we tell them about using AI, if anything? And why should they pay us to use AI when they can do it themselves – for free?

New year, new you. You’ve probably already heard this countless times but its safe to say that you’ll hear it a whole lot more as you make your way through the five weeks of January. What this actually means for each individual is obviously very different. For some, its gaining financial freedom, achieving a health goal or learning a new skill. For others, it’s fulfilling a professional dream – like owning your own business.

Recently, there’ve been more than a few conversations that lament the knock that load shedding is having on the out of home (OOH) media industry, specifically digital out of home (DOOH). We’ve seen respected marketers and other media professionals postulate (rather irresponsibly, in my humble opinion) that the ongoing drive by media owners to ensure that screens stay on probably means that innovation and expansion have been put on ice.

In this two-part series, I outline the skills that will be required by present-day HR Professionals – for now and into the future. Due to the increasing automated and digitised world in which HR professionals need to serve their stakeholders, as well as the added intricacy of a VUCA environment, all HR professionals will need to upskill and reskill themselves to meet the challenges of this Future World of Work.