Tag: content production
Multichoice returns rest of Africa to profit and continues to expand
MultiChoice Group (MCG), Africa’s leading entertainment company, returned its Rest of Africa business to profitability and further expanded its consumer services ecosystem during the year ended 31 March 2023 (FY23).
Multichoice delivers steady margins despite content cost normalisation
MultiChoice Group (MCG, or the group), Africa’s leading entertainment company, delivered steady margins for the year ended 31 March 2022 (FY22). Reduced losses in the Rest of Africa (RoA), a rebound in advertising revenues and a continued focus on cost containment enabled us to absorb the R1.1 billion impact of a normalisation in content costs as live sport returned and we resumed our local content production post the COVID-19 lockdowns.
Digital marketing trends you need to know in 2022
The good news is: the digital marketing revolution is far from over and it’s providing new and exciting opportunities for marketing professionals to raise brand awareness and expand market share. Last year's important trend, personalisation, continues to be relevant as customers demand that their brands understand them better.
The dawn of a new age of advertising
Consumer behaviour is ever-changing, but several changes we’ve recently seen have and will alter the way brands do business and approach advertising. For one, consumers now have very high expectations for brands, especially when it comes to social, environmental and political issues.
Artificial Intelligence, freedom of expression and the press
A free press or media has an important role to play in democracies as it is responsible for gathering and distributing the information that citizens use to decide how they are going to vote. They then have the further responsibility to monitor and hold those in power accountable.
