Tag: content generation
AI and ethical creative writing
Like many companies, we grapple with the ethics of using Artificial Intelligence (AI) in our work, which for us is creating brilliant campaigns for our clients. Over the past year or so, since AI really made itself felt, we’ve hashed and rehashed so many questions, especially around content generation: can we use AI to produce copy for our clients? Should we? If so, how should we? What should we tell them about using AI, if anything? And why should they pay us to use AI when they can do it themselves – for free?
AI in journalism – the end of the human reporter?
In the ever-evolving landscape of journalism, the emergence of Artificial Intelligence (AI) has raised intriguing questions about the future of the human reporter. The topic of automated journalism, fuelled by AI technologies like NewsGPT, is taking centre stage, sparking discussions about its implications on the industry.
Will ChatGPT replace our jobs?
Artificial intelligence (AI) chatbot system ChatGPT is generating poems, articles and songs, and is writing code and social media campaign ideas in mere seconds, setting the world alight with questions and concerns.
MultiChoice shows the power of sport
MultiChoice has released interim results for the six months ended September 2021. The big news of course is that sport is back on TV. You can only watch so many Come Dine With Me reruns before craving a bit of Springbok or Protea action. Events like Euro and the Tokyo Olympics added to an action-packed period.
The global cognitive distortion of panic and COVID-19
Where did all the toilet paper go? Snapshots of empty store shelves, low levels of storable staples like rice and noodles and city-states raising emergency levels has served to escalate panic buying and even shop-raiding in some parts of the world.