Tag: consumer privacy

Third-party cookies – a source of contention for brands and marketing teams since Google first announced that it would be phasing them out on Google Chrome as part of its strategy to resolve ‘competition concerns’ and prioritise consumer privacy. As of January 2024, Google was already restricting their use on some sites with the goal of eliminating them completely by the end of the year. Until last week, when the company announced that it would not be deprecating third-party cookies.  

We have launched the Africa Cyber Security Outlook 2022 survey which unpacks the state of cybersecurity across the continent - highlighting that the cyber landscape in Africa is highly dynamic and rapidly evolving - propelled by widespread digitisation and matched by adequate investments in protecting assets and data from cyber threats.

The processing of personal data has become increasingly valuable and lucrative for businesses. It offers opportunities for economic growth, social advancement, and research. However, it can also pose risks to the rights of individuals, their basic human rights.

To leverage data and automated communications, marketers have to embrace responsible personalisation. With consumers and businesses alike becoming ever more dependent on digital products, services and partnerships, our digital footprints are growing exponentially.

Zoom has claimed that it is actively trying to make changes and make the application more secure. The privacy and security issues escalated in recent times, and there are alternatives one can follow. Whether Zoom can be trusted or not depends on how it responds to the various privacy and security issues that have been brought forward in the past few weeks.

The demand for cybersecurity solutions is growing rapidly, businesses around the globe are investing heavily in security. Annual global cyber losses are expected to hit US$6 trillion by 2021, with cybersecurity spending projected to exceed a total of US$1 trillion for the five years leading up to 2021.