Tag: campaign performance
Consumer pressure elevated to level 6 or is it higher?
It's the year 2022 in the eighth month, and the country has emerged out of lockdown as a result of the global COVID-19 pandemic. Petrol prices have skyrocketed to unprecedented highs, load shedding intensified and interest rates are sitting at 5.5% - the highest since 2016.
The state of social media in South Africa
2020 proved to be a tumultuous year for advertising. Overnight, budgets were cut, strategies were changed, priorities re-looked, but some platforms fared better than others.
Facebook advertising account ready for sweeping changes in iOS14.5
For most brands and marketers, keeping ahead of an ever-evolving digital privacy landscape is a major challenge. Not only are governments and regulators constantly amending data protection laws, but digital platform companies also often change their rules to offer consumers better control over their data or, in a more cynical view, to tighten their control over the consumer data they hold within their walled gardens.
