Tag: Cambridge Analytica

Facebook’s rebranding presents the globe with the opportunity to partake in a multisensory world where ideas, online currencies and products are exchanged in a democratic manner. Its presence could mean Africa’s economy will play catch-up to the rest of the world.

The millions of Facebook profiles analysed by Cambridge Analytica constitute one of the biggest breaches of personal information to date. The data was collected through an application accessed by Facebook users in terms of which these users agreed to have their data collected for academic use. What was also collected by the application was information from the Facebook users’ friends.