Tag: California Consumer Privacy Act (CCPA)

In a move to charter a 'course towards a more privacy-first web', Google announced plans to phase out third-party cookies in their Chrome browser by mid-2023. This comes as part of their broader Privacy Sandbox initiative launched in 2019 and has led businesses to speculate about the future of digital advertising.

With the Protection of Personal Information Act (POPIA) planned to commence imminently, the way direct marketing is carried out and received by South African consumers is set to shift.