Tag: buying experience
Brands need to tap into the ‘experience economy’ for sales growth
The prospect of another year of lack-lustre growth presents forward-thinking business leaders with the perfect reason to tap into the ‘experience economy’. The country’s lackadaisical approach to customer experience is a glaring gap that could deliver tangible results if properly filled.
It’s all about the customer journey
Modern businesses now have many more channels through which they can interact with their customers. However, this requires a major effort from the entire company. When all these channels work together perfectly, the result is a perfect customer experience (CX).