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Brands need to tap into the ‘experience economy’ for sales growth

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The prospect of another year of lack-lustre growth presents forward-thinking business leaders with the perfect reason to tap into the ‘experience economy’. The country’s lackadaisical approach to customer experience is a glaring gap that could deliver tangible results if properly filled.

It’s all about the customer journey

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Modern businesses now have many more channels through which they can interact with their customers. However, this requires a major effort from the entire company. When all these channels work together perfectly, the result is a perfect customer experience (CX).

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