Tag: brand value

Simply put, consumers must be able to trust the food they buy. Quality control issues can easily and quickly lead to consumer dissatisfaction and negative sentiment towards a brand or product line. They may also lead to a costly product recall, or in the worst-case scenario, a consumer death and the massive destruction of brand value and reputation. 

New proprietary research reveals how brands can communicate and collaborate with this hyper-informed generation. Accounting for one third of the global population, Generation Z have a collective disposable income expected to reach $33 trillion over the next decade.

Brands in all sectors of the economy have come through COVID-19 with varying degrees of success. The liquor industry was of course hard hit, but through it we (as a brand) have learned a lot about consumer behaviour. In fact, the purchase-behaviour spinoffs we’ve seen as a direct result of COVID-19 restrictions have been very interesting.

The weaknesses inherent in franchised businesses and the health of relationships between franchisor and franchisees are being revealed as the COVID-19 pandemic unfolds. Excessive reliance on retail infrastructure, insufficient investment in digitisation and poor delivery capability is severely impacting franchised networks. 

Currently we all speak from a position of absolute ignorance. No one can truly know what the outcome of this pandemic will be, nor when the virus will pass or if it will ever be defeated. Even if a vaccine is developed in the next few months it’s clear that we will forever mark this moment as one of seismic significance. From now on we will talk of pre or post COVID-19. 

Every year, leading brand and branded business valuation consultancy, Brand Finance puts thousands of the top brands to test. These brands are valued to...