Tag: brand story
CTV turns viewers into buyers across Africa
Not long ago, watching television was a shared ritual. Families gathered around the same screen, tuning in to the daily soaps or the Sunday night 8 pm movie. Today, the experience has become deeply personal. Each viewer chooses what to watch, when to watch and even which ads they see. For marketers, this shift is not just a technology change; it is a change in attention. And attention is the currency that drives modern advertising.
Measurable gamification to reward most engaged customer
As customer expectations continue to evolve rapidly, driven by digitalisation and changing needs, brands need to find new and exciting ways to communicate and engage with consumers and provide authentic and personalised experiences that demonstrate the value a brand has placed on each customer.
From ‘meh’ to ‘yeah!’ – the science of storytelling
Have you ever had your virtual hand up in an online meeting, ready to make a brilliant suggestion or ask a pertinent question? As time ticks away and a cacophony of voices drown out your chance to shine, you eventually concede to those who are louder and more persistent.
