Tag: brand recognition
SME financial growth solutions – Old Mutual SMEgo empowers
Small and Medium Enterprises are the cornerstone of the global economy. The 2024 United Nations General Assembly designated June 27 as "Micro, Small, and Medium-sized Enterprises (MSMEs) Day" to raise awareness of their contributions toward achieving the United Nations Sustainable Development Goals (SDGs) - specifically SDG 8 (decent work and economic growth) and SDG 9 (industry, innovation, and infrastructure).
Collaboration is key to unlocking fintech’s potential to deliver financial inclusion
The rise of financial technology (fintech) in Africa is not just a story of innovation; it's a narrative about empowerment and transformation. As the continent continues to grapple with the challenges of limited access to traditional banking services, fintech has emerged as a beacon of hope, offering a path towards financial inclusion and economic growth.
Does branded merchandise still have a place in modern marketing?
In today's ever-evolving marketing landscape, where digital strategies often dominate the conversation, one element continues to stand the test of time - that of branded merchandise. International research shows that this steadfast pillar of modern marketing, commonly known as promotional products, has remained a powerhouse in successful campaigns for decades.
