Tag: brand promise

Black Friday is almost here, raising stress levels for everyone involved. Shoppers rush to find valuable deals. Retailers need to achieve sales targets to satisfy shareholders. To succeed this year, organisations must maximise their retail technology investments and offer real value and superior customer experiences.

E-commerce, e-tail or online shopping – whatever you call it, its adoption among South Africans has almost reached ubiquity, sitting steady at 6% of the total retail pie (on and offline purchasing), with 86% of online consumers (49% of which have a household income of less than R10,000.00 per month) reporting that they have purchased online. This is according to the sixth annual South African Customer Experience Report.