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Does branded merchandise still have a place in modern marketing?

In today's ever-evolving marketing landscape, where digital strategies often dominate the conversation, one element continues to stand the test of time - that of branded merchandise. International research shows that this steadfast pillar of modern marketing, commonly known as promotional products, has remained a powerhouse in successful campaigns for decades.

Tips to plan and execute a digital marketing campaign

Are you planning a digital marketing campaign but have no idea how to kick it off? It’s simple: start by deciding on the one big, powerful message you want to drive home, using digital platforms accessed on anything from tablets to smartwatches, and reaching people in their own digital spaces.

Content marketing – king of the road to marketing success

If you want to improve your brand’s visibility and promote your products or services, don’t make them the centrepiece of your marketing strategy. That’s right, the time for traditional, product or service-focused marketing is over. It has, in fact, been a no-go zone for a long time.


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