Tag: brand management

Periodically, brands embark on brand refresh journeys, from simple repositioning to complete overhauls. These endeavours pose significant challenges no matter the size of the organisation, requiring substantial investments of time, resources, and capital.

In the second part of this two-part series, I outline the skills that will be required by present-day HR professionals – for now and into the future. The future of work will place an extraordinary demand on HR professionals to lead their organisations strategically through this disruptive period.

In this two-part series, I outline the skills that will be required by present-day HR Professionals – for now and into the future. Due to the increasing automated and digitised world in which HR professionals need to serve their stakeholders, as well as the added intricacy of a VUCA environment, all HR professionals will need to upskill and reskill themselves to meet the challenges of this Future World of Work. 

Sustainability is the new digital. Becoming sustainable as a business is not a matter of 'if' but 'when'. It requires demonstrating a purposeful approach to environmental, social, governance and technology issues, maintaining strong ethical standards, and operating responsibly.