Tag: brand exposure
The influence of pop culture on luxury fashion
Luxury fashion and pop culture have shared an inseparable bond for decades, and in 2023, two remarkable examples have captured the spotlight – namely Jane Birkin and Pharrell Williams. Celebrity collaborations result in limited-edition pieces that become highly sought-after collectors' items while adding to the celebrity’s legacy that they leave behind.
Consumer pressure elevated to level 6 or is it higher?
It's the year 2022 in the eighth month, and the country has emerged out of lockdown as a result of the global COVID-19 pandemic. Petrol prices have skyrocketed to unprecedented highs, load shedding intensified and interest rates are sitting at 5.5% - the highest since 2016.
