Tag: brand communication
In-house versus agency communications
Brands taking communications entirely in-house may see short-term financial benefits, but long-term drawbacks are significant. The communications agency I have led for almost eight years is unusual in retaining clients for extended periods. Occasionally, we lose an account.
It is all in the strategy
Strategy is layered with great complexity, yet it needs to communicate the plan of action in the simplest form possible to drive the profitability of the brand or business. The world is full of great examples when it comes to strategy.
From ‘meh’ to ‘yeah!’ – the science of storytelling
Have you ever had your virtual hand up in an online meeting, ready to make a brilliant suggestion or ask a pertinent question? As time ticks away and a cacophony of voices drown out your chance to shine, you eventually concede to those who are louder and more persistent.
Future-proofing trust in the fast-growing data economy
To leverage data and automated communications, marketers have to embrace responsible personalisation. With consumers and businesses alike becoming ever more dependent on digital products, services and partnerships, our digital footprints are growing exponentially.
