Tag: brand building
Brand evolution: how to keep it authentic
The role of brands in society is constantly shifting, but they’re becoming an ever more important part of our lives. This article explores holistic brand building and how to stay true to your principles as you evolve. The role that brands play in society has changed dramatically over the decades.
Communicating affordably during lockdown and the future
Businesses don’t always have to spend a fortune on advertising to gain exposure in the media during this critical period of lockdown and in future, public relations (PR) can help you drive your key messages and brand on a tight budget. Businesses with limited budgets can capitalise on the lockdown period, and the future, through cost-effective PR and media relations campaigns.
Of course you should cut your marketing budget
Beware of the marketing experts who warn you not to cut your marketing budget, with their perennial slogan, 'cutting your budget would be an overreaction that could be costly to your company in the long run'.
