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The Rugby World Cup hosted by Japan is almost coming to an end. The final will be played this Saturday at the International Stadium Yokohama. The Bokke have made it to the final and will be playing against our northern hemisphere rival, England.
Changing consumer behaviour and creating loyalty throughout the supply chain are areas every FMCG manufacturer is trying to achieve. However, these are the last links and typically the most difficult elements to manipulate. This is due to challenges around validating sales – you can only reward loyalty if you can verify the purchase.