Tag: brand advocacy

In today's rapidly evolving digital business landscape, customers are raising the bar for their partners and vendors. Customers no longer settle for basic support; instead, they demand effective assistance to expedite their digital transformation and overcome industry-specific challenges. As these projects become more intricate, it's clear that no single provider can cover all bases.

You don’t have to be an economist to notice that inflation is biting at the moment. In fact, you’ve probably felt it yourself, noticing how, every month, a little more of your salary goes into things like food and fuel. In fact, South Africa’s monthly inflation rate has consistently been above the upper limit of the Reserve Bank’s three to six percent target range since April this year, peaking at 7.8% in July. 

2020 has been a watershed year for many brands, forcing them to embrace the power of pivoting and quick adaptation. Not doing so was a risk not worth taking. While it presented challenges, 2020 shaped and solidified new forms of communication that brands must be cognisant of, leading into 2021.