Tag: BIGBrave

Achieving visibility and memorability in a world where people are bombarded with adverts, messages and constant distractions is challenging, but not impossible. Strategic design thinking can provide the framework that brands have been searching for - the framework that will allow them to understand their target audiences and discover how to reach them at exactly the right time, in the right place.

As economic conditions keep getting tougher, consumers are paying more but have less to spend, which means that value is becoming more important than ever before. From a business perspective, whether it’s a website, an app or a business process redesign, extracting maximum value from all decisions is the aim of the game.

"To infinity and beyond…" Perhaps Buzz Lightyear was onto something, knowing he had to think big and be brave if he was going to become the galaxy-saving space ranger he was designed to be. While bravery is mostly faultless, for practical purposes, his proclamation can be tweaked to read: “in futurum ad infinitum fortiter.” In other words, ‘into the future, to infinity’ but what can we learn from this maxim?

It’s tempting to be dismissive when you first hear about “strategic design” and think that it has all the hallmark characteristics of being an industry buzzword. What’s a buzzword? It’s an important-sounding technical word or phrase that is trotted out in sales pitches purely to impress regular people.

Keeping up with the fast-paced, ever-changing digital world can be difficult, especially as this change seems to happen faster and faster every year, with new technologies, solutions and tools constantly cropping up. And while the digital world is inevitably driven by change, this change also brings with it a fair share of pitfalls and challenges.