Tag: benchmarking

No matter which industry your business finds itself in, advertising forms a crucial part of any company’s go-to-market strategy to help achieve a host of business goals - from influencing consumer behaviour or driving sales and revenue growth, to gaining a competitive advantage and expanding into new markets.

Corporate South Africa needs to explore the growing trend of linking executive compensation to environmental, social, and governance (ESG) performance, driven by the imperative of multi-stakeholder capitalism and heightened attention to sustainability issues.