Tag: behavioural data

What distinguishes leading financial advisers today is their ability to provide practical, ethical and customer-focused guidance that adapts to changing environments. In a climate shaped by economic volatility and regulatory reform, advisers are stepping beyond product sales to become long-term strategic partners to their customers. This shift is already well underway.

ChatGPT is an OpenAI developed artificial intelligence (AI) chatbot which has been programmed to have advanced conversational capabilities. This means that the chatbot can answer questions and assist users with composing essays, emails and even writing code in response to certain inputs.

Facebook’s rebranding presents the globe with the opportunity to partake in a multisensory world where ideas, online currencies and products are exchanged in a democratic manner. Its presence could mean Africa’s economy will play catch-up to the rest of the world.

Insurance is a mature and historically stable industry, operating on established, reliable business strategies and methods. However, when digital technology really began to take hold with consumers, it upended traditional insurance models.

To leverage data and automated communications, marketers have to embrace responsible personalisation. With consumers and businesses alike becoming ever more dependent on digital products, services and partnerships, our digital footprints are growing exponentially.