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Greenwashing – what is it and how can it be avoided?

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Greenwashing is the practice of giving the wrong impression, providing false information, or fabricating a story about how a company and its products, or an investment solution, are environmentally friendly or beneficial in an environmental, social or governance (ESG) context.

ESG investing – a fad or the future?

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Modern Portfolio Theory, introduced by Harry Markowitz in 1952, has provided the lens for the way investments have been viewed for more than 60 years. In its most basic sense, it suggests the most efficient portfolio is one that maximises the return at a set risk level.

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