Tag: AutoSales
No room for “doom and fume” in the car industry
The surge of lower-cost, higher-tech Chinese car brands into South African showrooms has sparked what we can only call “doom and fume”. Doom about shrinking margins, and incensed fuming about uneven competition, has become an almost prevailing narrative among “traditional” manufacturers with a long-established presence in the country. This climate of doom and fume continues to dominate industry conversations.
