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Tag: Augmented Reality (AR)

The new brand reality story – using VR, AR and gamification

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The move towards virtual, augmented reality and gamification is becoming increasingly effective in brand’s story telling. Our first experiences define us: the first kiss, our first day at school, the first broken arm, baby’s first smile and that first broken heart.

What an investor looks for in a startup

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Budding entrepreneurs are seldom short on innovative ideas; the biggest challenge is usually to attract funding to enhance execution capabilities, which is where venture capital (VC) companies come in. A form of private equity financing, these VC firms fill the gap that many traditional financiers have been unable or unwilling to fund.

Continuous innovation: setting business apart in the post-digital era

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Businesses will have to embed innovation in their DNA to future-proof their operations for the unparalleled pace of technological change in what we refer to in our Tech Vision 2020 as the post-digital era. In the past, businesses with a unique asset could enjoy a competitive advantage and sweat that asset for ten, twenty or even thirty years before their competitors caught on.

FEATURE | The Digital Workplace

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The digital workplace is one where people, processes, technology, and the company converge to improve business productivity and employee engagement. It's a workplace where employees have the technological tools they need to complete business tasks effortlessly and efficiently.

Intelligent Enterprises make the Experience Economy click with consumers

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Today’s consumers are more informed than ever about their purchasing decisions. They are constantly connected, constantly searching for information, constantly sharing their brand experiences on social media and constantly demanding that their needs are instantly gratified.

Emerging workplace design influences

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Around the world there is a growing rejection of purely efficiency-based office environments. It is giving way to offices principled in sustainability, community, diversity and lifestyle. 

Tech trends to reshape business in 2019

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It’s no secret that the role of IT specialists and CIOs alike has changed drastically over the past few years, stemming from the need to get a better handle on the ever-evolving technologies integral to doing business in an age of disruption.

How will the technology landscape change in 2019?

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Until now, our industry has spoken about innovative technologies somewhat theoretically, without providing a clear picture of how these powerful new innovations will be used. This has left people without a solid understanding of how they will ultimately manifest in our work and personal lives.

Oil and Gas digitisation taps opportunity?

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Advanced digital technologies present new opportunities for oil and gas companies: to cut costs, unleash new innovation, and prepare them for the growing trend towards renewable energy.

The future of motoring | Don’t get caught up in the...

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The SA motoring industry really, really matters. Statistics presented at the NAAMSA Automotive Conference at the SA Festival of Motoring on 31 August showed that the industry contributes 7.7% of SA’s GDP, which is more than our iconic mining sector.

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