Tag: audience

Still building campaigns around the same old audience segment? You’re not alone. Most marketers are doing the same. Not because it’s working, but because there hasn’t been a better or easier way to access fresh, high-quality audiences. For too long, audience buying has been fragmented. It has also been expensive and slow to scale. That is exactly what needs to change.

The author believes that speaking is an art anyone can learn. It is not a privilege reserved for an elite few. We are all entitled to use our voices. By doing so, we can become agents of change in our personal lives, careers and societies. The key to achieving this lies in the belief that within each of us is a speaker waiting to be ignited.

When it comes to online searches, these days people and especially younger people, are letting their fingers do the talking on social media platforms such as TikTok, Instagram and YouTube. Brand marketers should be changing their tack to follow these consumers, shifting their chief efforts from website Search Engine Optimisation (SEO), to ensuring their social media is visible online. 

When was the last time you bought something with physical cash or wrote out a cheque? In fact, how often do you even have to do money transfers on your laptop rather than your phone? When did you last have a one-on-one appointment with your insurance broker? Pick any area of finance and you’ll likely find similarly big changes over the past couple of decades. 

One of the least known facts about live auctions is the ability of auctioneers’ to “read the room” and determine who the main bidders are while gauging bidders’ triggers that will help them to secure the items they want at a price they are prepared to pay.

Artificial intelligence (AI) and other tech are fast becoming the biggest sales enablers on the block. Sales is a pressure game. You’re juggling leads, chasing targets, and dealing with the endless cycle of follow-ups. But high-performers don’t just work harder - they work smarter by leveraging tech that delivers results.

At the beginning of every year, a barrage of trend think pieces flood our favourite news sites and inboxes, courtesy of whatever newsletter we don’t remember subscribing to – from the useful; “Three factors influencing your investments this year” to the downright absurd; “Why that cuddly kitty of yours is a killer.” And no, we didn’t make that last one up – it’s a bona fide New York Times article!

Every e-commerce business knows that digital advertising is the key to attracting and converting customers. The success of your digital advertising strategy, in turn, depends on how effective you are in feeding platforms such as Google Ads, Meta Ads, and TikTok Ads with sufficient amounts of high-quality first-party data.

MultiChoice Group (MCG, or the group), Africa’s leading entertainment company, executed well on its operational objectives during the six months ended 30 September 2023 (1H FY24).

Who would have guessed that a couple of angry birds with superpowers would have gained such a cult-like following, amassing five billion downloads by 2022 (more than both Instagram and WhatsApp), spurring a movie and even a sequel, and earning fans like Angelina Jolie and David Cameron?