Tag: audience behaviour

South Africa is on the brink of one of the most game-changing moves in media measurement in decades. In September, the Broadcast Research Council of South Africa (BRC) announced that it had appointed GfK, an NIQ company, to design and deploy the next-generation Total Video Measurement service.

The so-called ‘death of traditional news media’ is a conversation that has been going on in journalism circles, and the communications discipline, for a long time. In fact, when I was in journalism school a decade ago – the phenomena of social media and what it means for news to no longer break in the newsroom was scary.