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Tag: Asia Pacific (APAC)

How to build brand relevance in the metaverse

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Once brushed off as an imaginary world, today's metaverse is no longer just a fantasy but a space ripe with potential. The global metaverse market is expected to increase to USD 678.8 billion by 2030, with the Asia Pacific (APAC) region rising as a bright spot. The reason for this growth is apparent – the technology upon which the metaverse is built is quickly adopted, and features such as non-fungible tokens (NFTs), blockchain and decentralised autonomous organisations (DAOs) have crept into mainstream consciousness.

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