Tag: Altron Systems Integration

During discussions with several of our contact centre customers, the topic of Artificial Intelligence (AI) and its impact on call centres and customer experience (CX), strategies is often raised. Various articles have been published relating to AI, machine learning (ML) and bots replacing humans in contact centres, focusing on the advantages that AI brings when compared to having people servicing customers and more.

It is key for organisations to have line of sight into processes and procedures that clearly define employee use cases when it comes to ChatGPT. ChatGPT, a generative artificial intelligence (GAI) developed by OpenAI designed to generate human-like text based on the input it receives, was quick to break records when it was launched on 30 November 2022.

It has become an accepted fact that data is the single most important resource organisations have, with the potential to transform companies, unleash organic growth, and even improve the human condition. And as consumers begin to voice their expectations for personalisation and customer experience, the need for data management has never been more strategic.