Tag: Alinah Motaung

The Africa’s entertainment and media industry is expected to outpace global growth in the next five years, driven by internet advertising and streaming services.

Since emerging from the grips of the COVID-19 pandemic, various industries across Africa have rebounded relatively well after having to undergo a process of reinvention. Across the continent, key multibillion dollar industries are navigating new challenges to meet consumer needs and retain a strong customer base. For Africa’s entertainment and media (E&M) industry, 2022 was a challenging year.

From video games and live streaming, to advertising and internet consumption, we looked at where consumers are spending their time and money in the latest industry insights from the Africa Entertainment and Media Outlook 2022-2026.