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AI and ethical creative writing

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Like many companies, we grapple with the ethics of using Artificial Intelligence (AI) in our work, which for us is creating brilliant campaigns for our clients. Over the past year or so, since AI really made itself felt, we’ve hashed and rehashed so many questions, especially around content generation: can we use AI to produce copy for our clients? Should we? If so, how should we? What should we tell them about using AI, if anything? And why should they pay us to use AI when they can do it themselves – for free?

Employee screening is vital in the new world of work

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Today’s workplace – and the way we work – has been majorly disrupted over the past few years. The arrival of a remote or hybrid way of working has seen the adoption of several transformative technologies within organisations to enable work to be done virtually.

AI reporters – journalism school will never be the same again

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The advent of AI reporters, as showcased by platforms such as NewsGPT.ai, has heralded a significant shift in the realm of journalism. As these technologies rise in prominence and capability, journalism schools across the globe are gearing up for a transformation unlike any before.

Things to consider when it comes to AI & ethics

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We live in a time of great change, fuelled by rapid growth and unprecedented access to technology. Even Artificial Intelligence (AI), which seemed like science fiction just a couple decades ago, is now accessible in the palm of your hand through applications like ChatGPT for content creation, or Midjourney for image generation.

Debunking myths that might be holding back AI adoption

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By 2030, Bloomberg expects artificial intelligence (AI) will account for as much as $15.7 trillion of the world economy. Of that figure, an estimated $6.6 trillion will come from businesses’ ability to be more efficient via automation and freeing their workforces to work on other tasks.

What are the rules for the ethical use of AI?

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A few months ago, intellectual property officials in South Africa became the first in the world to award a patent that names an artificial intelligence (AI) as the inventor of the product. The moment was a triumph for Ryan Abbott, a professor at the University of Surrey who has for years led a battle against patent offices around the world to recognise artificial intelligences as investor.

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