Tag: Advertising Video On Demand (AVOD)
Ads are no longer disrupting, they are unlocking
Once upon a primetime, advertising had its place. It was neatly slotted between soapies on TV or nestled between the pages of your favourite magazine. Sure, it interrupted, but in a predictable, acceptable, run-of-the-mill kinda way. Then the internet age arrived. Along with it came borderless content and collapsing licensing windows.
