Tag: advertising spend

Digital advertising in South Africa is on the rise, driven by business-oriented trends. The annual report, conducted in partnership with PwC, seeks to accurately measure the total revenue generated by domestic online media, including mobile advertising. While we have witnessed how the digital ecosystem has become a lot more creative, driving performance and connecting with audiences to build trust, the power of generative artificial intelligence (AI), retail media and social communities continue to provide opportunities for marketers and business growth alike.

No matter which industry your business finds itself in, advertising forms a crucial part of any company’s go-to-market strategy to help achieve a host of business goals - from influencing consumer behaviour or driving sales and revenue growth, to gaining a competitive advantage and expanding into new markets.

From the rise of virtual influencers and the advent of non-fungible tokens (NFTs) to TikTok’s explosive growth and Meta’s forays into the metaverse, we’ve seen a flurry of digital advances and innovation over the past five years. While some technologies such as virtual reality and NFTs still seem to loom far on the horizon, one heavily hyped tech that has broken through into the mainstream is artificial intelligence (AI).

Who would have guessed that a couple of angry birds with superpowers would have gained such a cult-like following, amassing five billion downloads by 2022 (more than both Instagram and WhatsApp), spurring a movie and even a sequel, and earning fans like Angelina Jolie and David Cameron?

From video games and live streaming, to advertising and internet consumption, we looked at where consumers are spending their time and money in the latest industry insights from the Africa Entertainment and Media Outlook 2022-2026.